What is Peer-to-Peer Fundraising?

Last Updated: Aug 10, 2016 02:07PM PDT
Peer-to-peer fundraising is a form of crowdfunding that empowers supporters to leverage their networks and raise money for your cause. This multi-layered approach broadens your organization's reach and deepens your connection with supporters.

How Peer-to-Peer Works on Classy

Peer-to-peer fundraising is at the heart of Classy. We started as fundraisers ourselves, throwing events on behalf of nonprofits and causes we cared about, so it naturally remains the bread-and-butter of our fundraising technology.

On Classy, you create and customize a peer-to-peer fundraising campaign page. Once you publish and publicize your page, supporters launch and share a personal fundraising page with friends and family. This amplifies the number of people your organization reaches while allowing a supporter to invest more deeply in your cause.  

Pro tip. Learn more about the value of value of peer-to-peer, and how to build a year-round program, in this easy-to-digest infographic.

NEXT: How to create a peer-to-peer campaign on Classy