How to Create a Ticketed Event

Last Updated: Oct 31, 2018 02:05PM PDT

Ticketed events are a good match for nonprofits who want to hold a fundraising event to engage and attract supporters. When a supporter buys a ticket, they gain access to the event and the proceeds go to your cause.

In this article, we'll explain how to set up a Ticketed Event using the following steps:

 

Getting Started

1. Open the Campaigns tab on the left-hand side of your dashboard
2. Click the green Create New button and select Ticketed Event
Setting up the initial details of a ticketed event is a 3-step process.

Filling out the Basic Details

This form covers the basic information of your event.

1. Enter your campaign's information into the content blocks
2. Tap the green Next Step button when you're finished

Setting up the Tickets and Theme

The Tickets Page is where you create the tickets for your event.

The Basic Details

1. Type your basic ticket information into the corresponding text blocks

  • You can offer unlimited tickets and make them free by checking off the appropriate checkboxes

2. Change the term of your ticket by clicking the Change term link

  • This step is optional—we recommend choosing the term that best matches your needs

3. Choose whether your organization or the customer pays the transaction fees

  • If you choose to have customers pay fees, the fee will automatically be added to the ticket cost

The Finer Details

4. Tap the Edit Details Dropdown and use the editor to customize your ticket details

  • The description text block is a good place to explain what a registration offers access to—this ensures supporters have clear expectations
  • The Fee Estimate block will display the estimated fees. If you choose to have customers pay the fees, the total will adjust to match this fee

Note: Remember to set when your tickets are available—this ensures that tickets appear when you publish your campaign.

 

5. Click Duplicate to duplicate your ticket or click ADD to add a new ticket

  • If you only need one ticket type, move on to the next step

6. Click the green Next Step button when you’re finished to move on

The Basic Theme

7. Click Upload Campaign Logo to add your event logo

  • For the best quality, use a 300 x 50 px image

8. Click Upload Hero Image under Hero Image to add a background

  • For the best quality, use a 1280 x 720 px image
  • We will cover headlines in the next section (Setting Up the Landing Page)

Pro Tip: Our designers recommend using pictures that keep the focus of the image 115 px below the top of the image—this draws attention to the subject of the picture and your headline. Need extra guidance? View our image guide.

9. Click the Primary Color Circle to change the primary page and button color

  • You can use our color palette or enter a Hex code to change colors

10. Click the green Finish button to complete the basic theme setup

Setting up the Landing Page

Now that the initial event details are complete, you will see the event overview. From here you can finish setting up the basic design of your event including the Landing Page—this page is where you can encourage supporters to join your event.

1. Click on the Pages tab and select the Landing Page

Key Visuals and Info

2.  Click Upload New under Campaign Logo to add or change your logo

  • For the best quality, use a 300 x 50 px image

Note: If you added a logo when setting up your initial details, it will appear—you do not need to upload the logo again even though the logo editor looks empty. We included this step (and steps on the background image and primary color) just in case you wanted to make any changes. To do so, simply upload a new image or select a new color.   

3. Write your Headline in the Headline Block

  • Want to use a logo or image instead of a regular headline? Flip the Headline Image switch and upload an image like normal

4. Click Upload An Image under Hero Image to add or change the background

  • If you added a background when setting up the initial details, it will appear—you do not need to upload the image again
  • If you want to change your background, upload a new image
  • For the best quality, use a 1280 x 720 px image

Pro tip: You can use the Background Color circle to change the tint that lays on top of your hero image. If you do not use a background image, the color you choose will display instead.

5. Click the Primary Color Circle to change the primary page and button color

  • You can use our color palette or enter a Hex code

6. Write your event description in the About the Event Block
7. Click the green Save Changes button to save your work

Note: This guide only centers on the basic design, so you can focus on the core of your event first. For an example of what a fully designed event looks like, take a look at our cheat sheet. We recommend keeping it handy for when you get to our advanced design features (more on this at the end).

Setting up the Donation Page

As the name suggests, this page is where supporters will make donations. Supporters will be taken to the donation page if they press your donation button instead of getting tickets. This allows supporters to contribute to your cause even if they cannot attend the event.

1. Under the Pages tab at the top of your screen, select the Donation Page

The Basic Design

2. Click Upload New under Background Image to add a background

  • If you added a background image earlier, it will appear here as well
  • You can change the background for the donation page by uploading a new picture

3. Write your Headline and Donation Appeal in the corresponding text blocks

  • The donation appeal is a subheadline—the best explain or show the impact of donating to encourage action (Pro tip: keep it brief!)

Donation Settings

4. Tap the Donation Settings dropdown and choose a donation method

  • One-time donation pre-selected - Supporters can make a one-time donation using any of the pre-set amounts or a custom amount. The ability to donate once will be the default option.
  • Monthly recurring donation pre-selected - Supporters can make a monthly donation using any of the pre-set amounts or a custom amount. The ability to donate monthly will be the default option.
  • Force a specific amount monthly - You can set a specific amount that supporters can donate monthly (like a Netflix membership).  
  • Monthly recurring donations only - Supporters can only make monthly donations using any of the pre-set amounts or a custom amount.
  • One-time donations only - Supporters can only make a one-time donation using any of the pre-set amounts or a custom amount.
  • One-time donations, force amount - Supporters can only make a one-time donation using the specific amount you set.

Note: You can change the numbers in the pre-set amount buttons by writing the amounts you want in the corresponding text blocks. The pre-set amount buttons do not appear if you force an amount. If you force an amount, the donation form will simply list the amount that you set.

5. Choose whether you want to participate in recurring donation optimization

  • If you participate, a notification will encourage people to give monthly when they select a one-time donation amount
  • Supporters can still donate once, or they can click the give monthly link to give a recurring donation—research shows that recurring donors provide more value to nonprofits
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6. Write the message you want to appear in the Submit Button by using the text block

  • We recommend using action verbs to craft a strong call to action

Classy Mode

7. Choose whether to enable or disable Classy Mode

  • Classy Mode gives donors the option to cover your donation fees so your cause can benefit from their entire gift—we have found 60% of donors are willing to do so if given the choice. To learn more please visit our guide
  • You can set whether the checkbox to cover fees is pre-selected or unselected by default
  • You can write an appeal in the text block that encourages supporters to cover fees
8. Tap the green Save Changes button

Setting up the Thank You Page

The thank you page appears after someone submits a donation.1. Under the Pages tab at the top of your screen, select the Donation Page

2. Click Upload New under Background Image to add a background

  • If you added a background image earlier, it will appear here as well
  • You can change the background for the donation page by uploading a new picture

3. Write your Headline and Supporting Message in the corresponding text blocks

  • We recommend personalizing your headline and supporting message to show just how meaningful supporters and their gifts are. Writer's block? Describe how their donation will lead to lasting change

4. Click Save Changes to save your edits and your ticketed event

Publishing Your Campaign

From here, you can click the green Publish button at the top of your screen to post your campaign. But before you do, we have some final tips:  

  • Click the Preview dropdown to preview your campaign pages. If anything does not appear correct, click the Pages tab and select the page you want to edit. You can use this step to edit your pages anytime including when they are published.

  • The initial builder only centers on the basics, so you can focus on the core of your campaign first. But you can make advanced customizations before making your campaign public. We recommend starting with our image tips or button guide.

  • Finally, test your campaign by making a donation before you share it publicly. This will allow you to experience the campaign from the shoes of your supporters. You can refund a test transaction after 24 hours.

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If you have any additional questions, please contact our Care Team.

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