What's a Recurring Donation Campaign?

Last Updated: Jun 20, 2018 11:21AM PDT

A recurring donation campaign is a fundraising initiative focused on rallying supporters to invest in a monthly donation. Monthly recurring donations are a reliable source of donation revenue. To set up a recurring donation page, follow the steps below.

1. Select a Campaign Type

Recurring donation campaigns are typically either donation pages or crowdfunding campaigns. If you're interested in creating a branded hub for your ongoing recurring donation efforts, a crowdfunding campaign may be the best fit. If you're looking for a simple donation page to process your recurring gifts, a donation page could be best. Examples of each are below.

Donation page customized for recurring giving

Crowdfunding campaign customized for recurring giving

You can find more recurring giving campaigns to inspire you here.

2. Create Your Campaign

Navigate from the Classy Manager to the Campaigns tab and select the Create New button to start your new recurring donation campaign. Select either Donation Page or Crowdfunding based on the strategic decision you've made for your recurring giving program.

3. Setup and Design Your Campaign

While we encourage you to take advantage of the many design customizations, there are a few key changes you can make in order to encourage recurring donations rather than one-time donations.  For example, we suggest selecting "Monthly recurring donation pre-selected" in the donation page settings of your campaign.

If you have any additional questions, please contact Classy Support for assistance.