MailChimp FAQs and Additional Resources

Last Updated: Oct 11, 2018 04:36PM PDT

MailChimp is an email marketing tool that allows its users to create and send beautifully branded, customizable emails all while managing sophisticated contact lists. As part of your Classy account, you have access to our MailChimp integration which will allow your Classy contacts to flow automatically into MailChimp. This support article will cover some frequently asked questions about the integration.



What Information is passed to MailChimp from Classy automatically?

  •  First Name, Last Name, Email.

What information is passed to MailChimp with a manual export?

  • First Name, Last Name, Email.

 Where is this information stored in MailChimp?

  • Contacts are stored in the List and the Group if selected within your integrations settings on Classy. Lists and Groups must exist in MailChimp already.

Is there a limit to the number of contacts you can export manually?

  • We currently do not set a limit.

What are MailChimp Contact Lists and Groups and how do contacts get assigned to them?

  • The list must exist already within MailChimp.  

What happens if someone opts out?

  • The integration will be ignored for that transaction during the automatic sync. If the contact is manually exported then the contact will be transferred over.

Does Classy data override MailChimp data?

  • Classy data will not override MailChimp data.

Is the integration retroactive?

  • It is not retroactive. Historical data will need to be exported manually.

What happens to duplicates?

  • Duplicates are ignored by MailChimp.  If the email address already exists within your MailChimp account, it will not sync over.

What happens if an email address is updated, does that update the data in MailChimp?

  • Will create a new contact in MailChimp with the new email address. We do not update the contact in MailChimp.

Additional Resources 

There are many resources available both within Classy's support center and MailChimp's own support center to help answer any questions you may have! Please consider reading up on how to setup your integration as well as where to look should you notice that your contacts are not importing.
If you have any questions about your MailChimp integration or anything related to Classy, please do not hesitate to reach out to us at Classy Support for assistance.