Campaign Types on Classy

Last Updated: Jan 31, 2019 10:23PM PST

At Classy, we offer five campaign types to help you grow your online fundraising. Identifying the right campaign type for your fundraising idea depends on your specific needs and goals. 

Need some help getting started? Take a look at our quick rundown below for help picking a campaign to build:



Crowdfunding is a fundraising method where supporters pool money together to fund an initiative. These versatile campaigns are best for nonprofits with story-driven and specific or time-bound appeals. Use them to create a sense of urgency among a targeted audience and call on them to donate. The main call to action on a crowdfunding campaign is to donate. To that end, Classy crowdfunding pages feature one main donation button and design elements that encourage supporters to follow through with their donations.  

If you would like to learn more, we recommend starting with the basics or taking a closer look at an example.
Feel like crowdfunding is a good match? Our guide will help you create a crowdfunding campaign.​


Peer-to-peer campaigns allow supporters to raise money on behalf of your cause. These campaigns can broaden your network as supporters reach out to family and friends for donations. In that sense, peer-to-peer fundraising campaigns have the potential to reach a different audience than crowdfunding campaigns. The main call to action on a peer-to-peer campaign is to fundraise. When a supporter taps on your fundraise button, they can set up a personal or team fundraising page to gather donations from their communities. While the core goal is to recruit fundraisers, there is also an option to simply donate—that way those who may not have time to fundraise can still contribute. 

Need a little more information? Feel free to check out our in-depth explanation or an example
When you are ready to build, we'd be happy to help you create a peer-to-peer campaign

Ticketed Event

Ticketed events are best for fundraising events where you want supporters to attend and pay one time. From a concert in the park to a gala, a ticketed event is an invaluable way to engage current donors, attract new supporters, and raise money in one fell swoop. The main calls to action on a ticketed event are purchase tickets and donate. In Classy, you can manage common details such as ticket quantity and create different ticket types to offer perks such as VIP access. As always, a donate button is available for those who cannot attend your event but want to contribute.

If you need a little inspiration, feel free to view our popular event ideas or an example.
For those who are ready to create an event, we recommend our guide.    

Registration with Fundraising

Registration with Fundraising events combine peer-to-peer fundraising with ticketed events., Use these campaigns to encourage supporters  to not only attend your event but fundraise before or during your event. The main call to action on a Registration with Fundraising event is to register (aka buy tickets and fundraise) and donate. Here supporters still pay to attend, but tapping on your register button will also allow them to set up a personal or team fundraising page. This allows supporters to help increase your event's revenue. 

If you want to learn more about what a page looks like, feel free to view our infographic or a successful past event.   
For those who are ready to build, please view our guide

Donation Page

Every campaign type comes in Classy comes with a donation page. But you can also create a standalone donation page—this is a good match if you simply need a main donation button or a donation form on your website. These pages are much more transactional, so it is important that supporters arrive at them ready to give. The main call to action on a Donation page is to donate. On a donation page, supporters can fill in their payment information and submit their gift. Once they do so, they will be taken to a thank you page that you can customize to show how meaningful their donation is.

Take a look at the best practices that informed our design or an example to learn more.
Or if you know a donation page is the right match, get started with our guide.   

Need extra guidance? Start a conversation with our Care Team.

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